When you decide to put your home on the market, one of your primary goals will be to receive the greatest possible return on your investment. Below are strategies for achieving that goal that might not seem logical at first glanceâŠbut when you review the advantages they provide, youâll understand how they can lead to a more successful sale.
Work with a Real Estate Broker
Far too many home sellers make the choice to go the For Sale By Owner (FSBO) route, assuming that they stand to gain more from the sale by not having to pay a split to a realtor. What these FSBO sellers might not recognize is that the resources they gain by hiring a talented broker more than justify the cost of the commission.
A broker will be able to:
- professionally market the listing
- utilize networks to engage a larger field of buyers
- negotiate offers
- provide key resources such as photographers, stagers and repair staff
Studies have indicated that the median price for a home sold by the owner averages 40,000 less than the median price for a home sold with a brokerâs assistance:
Average Sale with Broker: $259,000 Average FSBO Sale: $219,000
This median drops to nearly $100,000 less if the seller knows the buyer personallyâwhich is why it can help to work with somebody who wonât be swayed by a buyerâs plea to emotions or personal history!
List Slightly Below Market Value
Your broker will have the information to help you determine a decent estimate for your homeâs value. They will assess:
- Market conditions
- Mortgage rates
- Recent home sales in your area
Your instinct will be to list your home initially at greater than market value, so you have room to negotiate downwards when buyers begin to make offers. What you might be inadvertently doing is driving buyers awayâreducing your propertyâs potential value by stifling demand.
Instead, consider initially pricing your home at or even slightly less than market value. Attracting more buyers with a great deal allows you to create competition among themâso you have a better chance of receiving an offer that rises to the above-market-value price you actually want.
If youâre ready to put your home on the market, make sure that you have a great strategy before you list. Contact your Realty Executives Premier brokertoday to discuss the particulars of your home and how you can achieve a great sale.
Author:Frances Mari Lasalle Phone: 219-263-9003 Dated: June 19th 2016 Views: 7,399 About Frances: In Northwest Indiana, home buyers and sellers alike have come to known REALTORÂź Frances Mari Lassal...
View our latest blog posts in your RSS reader. Click here to access.
REALTY EXECUTIVES is founded on a simple principal-people who take the initiative to succeed, should be wholly compensated for their efforts. In an industry that focuses on the average agent, REALTY EXECUTIVES is the company that provides the systems & tools for the productive real estate professional. We are a real estate company for the full time, multi- million dollar producing EXECUTIVE.
We are on the cutting edge of technology from IP phone systems, wireless networks, web conferencing to virtual floor time. We understand that technology is the primary tool that EXECUTIVES use but at the end of the day this is still a client service based business. We will require & expect our EXECUTIVES to treat clients with the respect, honesty & the complete competence they deserve!We are looking forward to the opportunity to share our vision of a great company with the community.â If you have any questions or would like to contact REALTY EXECUTIVES PREMIER please call 219-462-2224.
We are in a very exciting time in real estate! After having &nbs
""Mike is an extremely patient and helpful person. Mike showed us many many homes in the northwest Indiana area, and blocked out multiple entire days to show us homes. From start to finish he was a tremendous help. Even well after the sale was complete Mike was always available to help with additional things added to the home, landscaping, blinds, etc. Not to mention this purchase was made between living in Chicago and going to Valparaiso, IN it could not have been easier with the great help from Mike. I would for sure use Mike's services again and recommend him to anyone!" "